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Identify project objectives, timeframes and resources. |
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Develop project plan. |
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Identify key online messaging and branding objectives. |
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Refine audience profiles and goals. |
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Analyze existing site. |
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Analyze current search engine registrations. |
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Analyze site traffic. |
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Analyze competitor sites. |
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Conduct audience focus groups interviews. |
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Define look and feel requirements and preferences. |
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Develop content and features plan. |
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Develop site architecture. |
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Develop traffic enhancement plan. |
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Develop user interface design requirements. |